Why Story Works on Idol Podcast

TLDC ( The Learning and Development Community) invited Theresa Francomacaro to be part of their community day in April 2021 on Storytelling for Instructional Design, Learning & Development. 

Theresa answered lots of questions including how she helps people with Story  by activating the five neurological responses inherent in any good story;  and , more specifically why stories are good for Training.

As you can imagine, the conversation was engaging and fun --- probably because Stories were the subject --- and Theresa and Luis shared a few.

In this episode of Vicki O'Neill's podcast, Connect the Dots, CEO of KenKay Marketing, Vicki O'Neill  and Chief Storyteller of Why Story Works, Theresa Francomcaro, discuss how you can get your customers to know, like, turst, and buy via compelling stories. 

Theresa Francomacaro, Chief Storyteller, and Vicki O'Neill, Chief Video Marketer, collaborate on a video podcast series after meeting over 2 years ago. This series is telling a story through our relationship which occurred over time in building trust. Start here with Part 1 in the Connect the Dots Video Podcast Series. (Click HERE for the full playlist)