“I believe human connection is a human right.”
Whether you seek to craft a compelling bio, drive revenue, secure that dream client, or simply have some fun, your story is THE differentiator.
I help leaders & learners put their best stories to work to create clarity, boost self-confidence, deepen connections, and drive revenue.
Building upon decades of experience in the creative arts, education , facilitation, sales & leadership, I love helping people get their story straight. No matter if you and/or your team range in age from 5 to 85, the story principles are the same.
If you’re not sure where to start or maybe you seek some outside insight, I’m here to help you get your story straight so you can live and work with clarity & purpose.
As an accredited Dale Carnegie Facilitator & Leadership Coach, with a MA in performance from NYU, a certification as a training specialist from UW, in addition to being a published author, produced playwright, and local storyteller, I bring a method that works.
So, what’s your story?
Let’s figure it out- together.
That’s Why Story Works.
"Professional problem solver and small business promoter."
With a unique ability to anticipate needs, recognize what needs to be done, and take swift action, I excel at driving projects to successful completion. I first collaborated with Chief Storyteller Theresa Francomacaro several years ago when we both worked at the world's largest cosmetic brand, L'Oréal. For over three years, we crafted dynamic content and supported the team through numerous change management initiatives.
As a bilingual professional fluent in both Spanish and English, and a 1st generation immigrant from Venezuela, I bring a diverse perspective to my work. I became a US citizen in 2008 and have a wealth of experience, including over two decades in customer service, administrative support, sales, and more recently social media management (5+ years). I was formerly licensed as a WA state Real Estate Broker.
My skills extend to amateur graphic design, brand promotion, and business entrepreneurship. I have a passion for the arts, enjoy working with children, and love reading and gardening. As a busy working mom of three young children, time management and project coordination consume my life!
No matter if you are working to launch that new product, sell your ideas or that dream listing, land that dream position or that like-minded client, give a TedTalk, or create a dynamic presentation,
The Story is THE Differentiator.
Your stories are your secret sauce, your
Differentiator.
Not sure what your story is or how to say it?
All good. We got you.
We get it. We love it.
Because we’ve been there and are still doing it: one client, one engagement, one story at a time.
We need our stories now more than ever. Because it’s our stories that connect us and remind us of who we are and what we value.
That’s Why Story Works.
Stories stick. Stories make you, your company, your brand and by association, your product more memorable. Humans are hardwired for story. The brain loves them.
Stories add impact and value to any presentation, conversation., and pitch. Studies prove that stories help your message be remembered 22 times better than facts or data alone.
At Why Story Works, we help you unearth and organize the moments that matter most to you. Because when they matter to you, they will matter to others. THEN others can Know, Like, Trust and ultimately buy from you.
It's the story you tell that will lead them to you. Stories are easier to share and will resonate with others. Those listening will trust you and be compelled to act.
That's Why Story Works.
In order to tell great stories, we need to engage emotion.
With expertise in business, performance and creation, we leverage our time-tested storytelling tools and presentation coaching to help you look, sound and be your very best.
Stand, deliver, and create your unique value the
Why Story Works way.
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“Crafting Your Story & Bio To Attract Like-Minded Clients"
Craft a customized headline & bio you can put to work across various marketing platforms
The story is THE differentiator. It’s the trust builder.
Let's put it to work.
December 12th (9:30am - 12:30pm)