”I love stories! They highlight who we are.”
Methodology: After spending years in the non-profits arts community and then over a dozen years in the corporate sector training & leading teams, I took the leap and founded Why Story Works, a consulting firm helping people put their best stories to work-for them and their business.
Expertise: I hold a master’s degree in Performance Studies from New York University; a certification as a Training Specialist from the University of Washington, and I am a certified Dale Carnegie Instructor & leadership coach.
Fun Facts: As a published/produced playwright, actress, and writer, I’ve written numerous short stories, produced and performed 3 one woman show’s, and my first ensemble play, “Family Masks,” ran for 5 successful seasons and was produced in NYC.
When I am not leading 1:1 executive coaching sessions or facilitating workshops, in person or virtually, I have been spied telling real life stories in Seattle at The Moth’s monthly StorySlam(s), Bad Date Storytelling at Rebar, and The Loud Mouth Lit Reading Series. I have been a featured author/presenter/panelist at Learnapalooza 2018- 2022, It's About Time Reading Series for Writers, NAWMBA’s- National Association of Women MBA’s, The Freelancers Union, Lean Start Up, The Seattle Angel Conference, and the Seattle Fringe Theatre Festival.
"I love helping leaders get stuff done."
Methodology: I have the unique ability to anticipate needs, recognize what needs to be done, then act.
I first met Chief Storyteller, Theresa Francomacaro, several years ago when we both worked for the world's largest cosmetic brand, L'Oréal. For more than three years, we created dynamic content and helped the team through many change management initiatives.
Expertise: I am bilingual - native Spanish and English speaker and a 1st generation immigrant from Venezuela, and I became a naturalized US citizen in 2008. I am also a WA state licensed Real Estate Broker with two decades of experience in customer service, client relationship management, and sales.
Other specialties include: Social media management, business entrepreneurship.
Fun Facts: I have a passion for the arts, love working with children, and teaching.
As a busy working mom with three children ages 10-2, I am a whiz at time management, project management and the ability to see things from multiple points of view.
No matter if you are working to launch that new product, sell your ideas or that dream listing, land that dream position or that like-minded client, give a TedTalk, or create a dynamic presentation,
The Story is THE Differentiator.
Your stories are your secret sauce, or your
Key Performance Differentiator.
Not sure what your story is or how to say it?
All good. We got you.
We get it. We love it.
Because we’ve been there and are still doing it: one client, one engagement, one story at a time.
We need our stories now more than ever. Because it’s our stories that connect us and remind us of who we are and what we value.
That’s Why Story Works.
Stories stick. Stories make you, your company, your brand and by association, your product more memorable. Humans are hardwired for story. The brain loves them.
Stories add impact and value to any presentation, conversation., and pitch. Studies prove that stories help your message be remembered 22 times better than facts or data alone.
At Why Story Works, we help you unearth and organize the moments that matter most to you,. Because when they matter to you they will matter to others. THEN others can Know, Like, Trust and ultimately buy from you.
It's the story you tell that will lead them to you. Stories are easier to share and will resonate with others. Those listening will trust you and be compelled to act.
That's Why Story Works.
In order to tell great stories, we need to engage emotion.
With expertise in business, performance and creation, we leverage our time-tested storytelling tools and presentation coaching to help you look, sound and be your very best.
Stand, deliver, and create your unique value & Key Points of Difference with confidence the Why Story Works way.
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