Investing in yourself and/or your team is the competitive advantage you need for next-level success.
At Why Story Works, we believe everyone and every organization has unique signature stories that matter. It's not enough these days to launch a cool product, create a company, be a manager, or master a specific skill. Inquiring minds want to know the story behind the brand, the product, the person.
The story IS the differentiator. The story is the trust builder. The story will solidify your message for 22x better recall.
Storytelling in business helps you land that dream job, sell a product or even your ideas as you stand out and apart from the competition.
Put the power of story to work for you, your products, your brand. It's your story. And your story is our focus.
At Why Story Works, we help you activate the five neurological responses inherent in any good story: Fear, Love, Longing, Empathy, Action
Result: Your Message Lands with Impact.
We got this. We love it!
Work with us to hone your signature stories and up your competitive advantage. Learn how to avoid 'Death By PowerPoint' and even 'Death By Story'.
We've got the tools and the expertise to help you craft, create and deliver business relevant stories with ease, so you can land that ideal client, sell your product, or even get that dream job.
Be compelling. Be confident. Be clear. Put the power of story to work- for you.
So, what's your story? Let's figure it out- together.
We will help you discover your secret sauce via signature stories so you can tell the right story, at the right time, to the right audience to get the right results.
After spending over a decade in the corporate sector training individuals and teams on: Sales Enablement, Leadership Agility, Presentation Excellence, and Business Storytelling Mastery, in the Fall of 2017, Chief Storyteller Theresa Francomacaro, struck out on her own with Why Story Works.
Then in Fall 2018, Theresa met Erna through NAWMBA's (National Association of Women's MBA's). The two have been collaborating ever since. They dream well together!
The Why Story Works mission: help you put your best stories to work for you & those you serve. We believe every person, every product, every brand has a story.
It’s not enough these days to upload the PowerPoint deck, put participants on mute, ignore the chat, and hope they get it. Or apply to hundreds of opportunities on-line and hope for the best. Or launch a product and hope it sells.
Everybody knows that hope is not a strategy.
We need to connect. The story is the connector.
We here at Why Story Works help people get their story straight so they can have the self-confidence to put their best story to work.
Stories stick. Stories make you, your company, your product more memorable. Humans are wired for story. The brain loves them! And, great stories add impact and value to any presentation or conversation.
At Why Story Works, we help you unearth and organize the moments that matter most to you, your company, your brand. When these moments matter to you, they are easier to share and will resonate with others. Those listening will trust you and be compelled to act.
That's Why Story Works.
In order to tell great stories, we need to engage emotion. Whether you need help motivating yourself or your team, prepping for an interview, preparing for a TED talk, presentation, pitch session, meeting, leadership or learning initiative (in person or virtually) and no matter the audience size, we will help you.
With expertise in business, performance and video creation, we leverage our time-tested storytelling tools and presentation coaching to help you look, sound and be your very best.
Stand, deliver, and create your unique value & Key Points of Difference with confidence the Why Story Works way.
Seattle Angel Conference
Do you need to deliver a 1 Minute Investor Pitch? Are you curious why some pitches work while others fall flat? Are you struggling to captur...
Seattle Angel Conference
Do you struggle to tell or create your Origin Story or Elevator Pitch?
How confident are you in detailing your Key Points of Difference?
Do you have a marketing message that speaks to your Why?
Join Theresa Francomacaro for the May 13th @ 5:45 PM
2021 Lean Start Up- Seattle Chapter Meeting where Theresa will present: How to Create Compelling Origin Stories.
Do you want your leadership or sales team to tell more stories?
How about be compelling during your meetings?
Do you have an upcoming company or industry event?
We love what we do. Let us help you and others tell a compelling story that gets attention and drives action!
"After several months of one on one coaching with Theresa @ Why Story Works, I walked away with many signature stories, a revamped LinkedIn profile, personal branding messaging and visuals, as well as the self-confidence to sell my ideas. AND, I am happy to report, I just landed my dream job as a C-Suite Executive Coach at How to Manage a Law Firm. I highly recommend Theresa and Why Story Works to help people craft and tell their stories."
Tami Lyon, How to Manage a Law Firm
"Theresa is the full package. She designs and delivers amazing leadership content, coaches and cares about others' success. She has a generosity and curiosity that can't be beat. Not only do I highly recommend Theresa and Why Story Works, I can't wait for the next opportunity to collaborate or otherwise leverage her broad and fantastic skill-set."
Erin Peterschick, UX Designer at Boeing and Co-Founder, Learnapalooza
"Theresa has helped me on several occasions to tell a good story. I have personally seen the value in a good story, but delivering on it is hard. Theresa and Why Story Works, helped me with structure, flow, and how to give a great ending. She has also helped us with our Learnapalooza conference and events. Two years in a row, she was the highest rated facilitator at our Learnapalooza conference. She is enthusiastic, highly skilled, and leads teams and individuals in how to craft and tell great stories for business."
Darren Nerland, Learning Innovator, Degreed and Co-Founder, Learnapalooza.
A testimonial from Myra Roldan a TedX speaker. Theresa worked with Myra on crafting her story and helping her to discover her own superpowers.
If you've read this far, you are likely interested in crafting your own story in a compelling and memorable way. It's what we do. It's what we love.
Take that first step and contact us. Let's start crafting YOUR story today.