Investing in yourself is the competitive advantage you need for next-level success.
At Why Story Works, we believe everyone and every organization has unique signature stories that matter. It's not enough these days to launch a cool product, create a company, be a manager or master a specific skill. Inquiring minds want to know the story behind the brand, the product, the person.
The story IS the differentiator. The story is the trust builder. The story works.
At Why Story Works, we help you find your authentic voice and activate the five neurological responses inherent in any good story: Fear, Love, Longing, Empathy, Action
Result: Your Message Lands with Impact.
We got this. We love it!
Work with us to hone your signature stories and up your competitive advantage. Learn how to avoid 'Death By PowerPoint' and even 'Death By Story'. We've got the tools and the expertise to help you craft, create and deliver business relevant stories with ease.
Be compelling. Be confident. Be clear. Put the power of story to work- for you.
So, what's your story? Let's figure it out- together.
We will help you discover your signature stories so you can tell the right story, at the right time, to the right audience to get the right results.
Theresa and Rachel met in grad school studying performance at NYU's Tisch School of the Arts. Afterwards, they spent a decade working in corporate America in sales leadership roles while working side hustles doing executive coaching and business storytelling. With Why Story Works, they have teamed up to combine their experience to help you put your stories to work. Theresa and Erna met in Seattle when Theresa was a featured panelist for NAWMBA (National Association of Women MBA's). Erna and Theresa have been collaborating together ever since.
Stories stick. Stories make you, your company, your message more memorable. Humans are wired for story. The brain loves them! Lastly, great stories add impact and add value to any presentation or conversation.
At Why Story Works, we help you unearth and organize the moments that matter most to you. When moments matter to you, they are easier to share and will resonate with others. Those listening will trust you and be compelled to act.
That's Why Story Works.
In order to tell great stories, we need to engage emotion. Whether you need help motivating yourself or your team, prepping for an interview, preparing for a TED talk, presentation, pitch session, meeting, leadership or learning initiative (in person or virtually) and no matter the audience size, we will help you.
With expertise in business, performance and video creation, we leverage our time-tested storytelling tools and presentation coaching to help you look, sound and be your very best.
Stand, deliver, and create your unique value with confidence the Why Story Works way.
The Vault is the ATDKY ( Association for Talent Development- KY) Community Learning Library available to chapter members 24x7x365. The Va...
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Podcast of choice
Storytelling is important in all aspects of your business, including marketing and sales. That's why Theresa decided to interview with Vicki...
Podcast of choice
We are thrilled to coach 13 Speed Learning facilitators at this year's Learnapalooza Innovation Jam, virtual learning summit. To register f...
COVID-19 and Other Horror Stories: How to Use Creativity & Storytelling to Flip the Script & Craft a Compelling Story.
Participants will: 1....
OnePiece Work, Seattle
Interested in growing your influence along with your personal & professional brand? For tips on how to craft clear, concise, compelling mess...
OnePiece Work, Seattle
Serial Events Bellevue, WA
NAWMBA Seattle is hosting another amazing event "Effective Communication with Leaders in Seattle" next Tuesday, October 22nd at Serial Event...
Serial Events Bellevue, WA
Do you struggle to tell or create your Origin Story or Elevator Pitch?
How confident are you in detailing your Key Points of Difference?
Do you have a marketing message that speaks to your Why?
Join Theresa Francomacaro for the May 13th @ 5:45 PM
2021 Lean Start Up- Seattle Chapter Meeting where Theresa will present: How to Create Compelling Origin Stories.
Do you want your leadership team to tell more stories?
How about be compelling during your meetings?
Do you have an upcoming annual company or industry event?
We love what we do so let us help you and others tell a compelling story that gets attention and drives action!
Do you need to deliver a 1 Minute Investor Pitch?
Are you curious why some pitches work while others fall flat?
Are you struggling to capture your unique value & deliver a clear Call to Action?
If you answered "yes" to any of these questions, then check out the video below. For more free tools, you can also visit the Why Story Works website.
In The One Minute Pitch seminar, you will:
- Collaborate with the Fall 2021 Seattle Angel Conference
- Deliver Best Practices for Pitching in Today’s Business Reality
- Engage in Business Storytelling Coaching for Maximum Pitch Payoff
- Learn the 5-key Neurological Responses for Any Good Story
- Communicate & Ignite via Clear Compelling Calls to Action!
So, what's your story? Let's figure it out together!
"After several months of one on one coaching with Theresa @ Why Story Works, I walked away with many signature stories, a revamped LinkedIn profile, personal branding messaging and visuals, as well as the self-confidence to sell my ideas. AND, I am happy to report, I just landed my dream job as a C-Suite Executive Coach at How to Manage a Law Firm. I highly recommend Theresa and Why Story Works to help people craft and tell their stories."
Tami Lyon, How to Manage a Law Firm
"Theresa is the full package. She designs and delivers amazing leadership content, coaches and cares about others' success. She has a generosity and curiosity that can't be beat. Not only do I highly recommend Theresa and Why Story Works, I can't wait for the next opportunity to collaborate or otherwise leverage her broad and fantastic skill-set."
Erin Peterschick, UX Designer at Boeing and Co-Founder, Learnapalooza
"Theresa has helped me on several occasions to tell a good story. I have personally seen the value in a good story, but delivering on it is hard. Theresa and Why Story Works, helped me with structure, flow, and how to give a great ending. She has also helped us with our Learnapalooza conference and events. Two years in a row, she was the highest rated facilitator at our Learnapalooza conference. She is enthusiastic, highly skilled, and leads teams and individuals in how to craft and tell great stories for business. "
Darren Nerland, Learning Innovator, Degreed and Co-Founder, Learnapalooza.
A testimonial from Myra Roldan a TedX speaker. Theresa worked with Myra on crafting her story and helping her to discover her own superpowers.
If you've read this far, you are likely interested in crafting your own story in a compelling and memorable way. It's what we do. It's what we love.
Take that first step and contact us. Let's start crafting YOUR story today.