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Why Story Works

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Welcome

There's much to see here. So, take your time, look around. The photos below and the links here  are from past events we hosted. For more on our upcoming events, check out our events page and connect with our Chief Storyteller, Theresa, on LinkedIn.  So, what's your story? Let's figure it out-together. That's Why Story Works.

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Videos

HOW TO PITCH AN IDEA IN 1 MINUTE

Do you need to deliver a 1 Minute Investor Pitch? Are you curious why some pitches work while others fall flat? Are you struggling to capture your unique value & deliver a clear Call to Action?  If you answered "yes" to any of these questions, then check out the video below.  

PODCAST appearances

The Learning and Development Community

TLDC ( The Learning and Development Community) invited Theresa Francomacaro to be part of their community day in April 2021 on Storytelling for Instructional Design, Learning & Development. 

Theresa answered lots of questions including how she helps people with Story  by activating the five neurological responses inherent in any good story;  and , more specifically why stories are good for Training.

As you can imagine, the conversation was engaging and fun --- probably because Stories were the subject --- and Theresa and Luis shared a few.


Want to Up Your Marketing Storytelling Game?

In this episode of Vicki O'Neill's podcast, Connect the Dots, CEO of KenKay Marketing, Vicki O'Neill  and Chief Storyteller of Why Story Works, Theresa Francomcaro, discuss how you can get your customers to know, like, turst, and buy via compelling stories. 

Ever Feel Like Your Story Needs a Reboot?

Check out this episode of the #ifyouaskbetty podcast where Chief Storyteller of Why Story Works, Theresa Francomacaro, speaks about Imposter Syndrome and gives hope to cope. 

Rapport Opens the Door

Theresa Francomacaro, Chief Storyteller, and Vicki O'Neill, Chief Video Marketer, collaborate on a video podcast series after meeting over 2 years ago. This series is telling a story through our relationship which occurred over time in building trust. Start here with Part 1 in the Connect the Dots Video Podcast Series.

The Wide Mouth Frog Marketing Audit

In Part 2 of this 5-part Connect the Dots video podcast series, Theresa Francomacaro and Vicki O'Neill continue their story with a marketing audit of Theresa's Why Story Works website and her LinkedIn profile. The goal is to drive traffic to Innovation Incubators event October 14, 2022. 

The Canary in the Coalmine

 Telling stories can be challenging. Yet it's our stories that connect us together - in business and in our personal lives.   This week in Part 3 of 5 on the Connect the Dots podcast with Vicki O'Neill, Theresa Francomacaro shares the 5 neurological responses inherent in any good story, why it's important and examples of how it works.  

The Holy Grail to Your Ideal Client

 In Part 4 of this 5-part video podcast series on Connect the Dots with Vicki O'Neill, Theresa Francomacaro reviews the 6 story arcs to creating your unique stories.  Each story has ICCCE:  inciting incident, conflict, conflict, climax that leads to an ending. Theresa uses this method when coaching executives to tell a story in 2-minutes.

Video

THAT'S A WRAP!

 In this final episode of a 5-part SPECIAL series of Connect the Dots, Theresa Francomacaro and Vicki O'Neill review the marketing audit, evaluate why the results we anticipated didn't come to fruition and next steps for Why Story Works. Find out more by clicking the video image above or link in this description.

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Why Story Works

Shoreline, Washington, United States

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